Bill Whitley Jr.
Owner & General Manager
Born and raised in Michigan, Bill has always been passionate about the Great Lakes, which drives a lot of his efforts to protect our natural resources. He is an engineer that has dedicated almost a decade of his life to finding alternative uses for organic waste products, and manufacturing high quality topsoil, compost, and other amendments in Metro Detroit. He believes in making this world a better place for future generations, and as a way to grow and expand the green industry, he currently sits on the Governor’s Solid Waste & Recycling Advisors Group, the Executive Committee of the Michigan Organics Council, on the Board of Directors of the Michigan Recycling Coalition and as President of the Composting Council of Michigan. He is also the founder of Landscape for the Lakes.
Adriana Whitley
Sales & Marketing
With a background in International Business, Adriana took a deep dive into the green industry when she joined Spurt, became a Soil Advocate, and now helps contractors in the landscaping, farming, and construction industries, as well as homeowners with their soil needs. She oversees product testing and certification, community engagement and donation projects, and site tours for customers and partners. When she’s not on site or at a trade show, she enjoys dancing, running, traveling, and reading.
Doug Keto
Soil Scientist
From growing up in a family greenhouse to performing habitat studies with USGS and growing fresh food as an elementary school garden educator, Doug has always had his hands in the soil. His passion for education and the environment has brought him to Spurt where he leads our Thrive Design program and provides technical assistance to landscape architects, contractors and farmers to effect meaningful changes across Michigan. While he isn't curling, hiking, or cooking, Doug manages educational outreach with schools, universities and landscape design firms, Spurt’s Thrive Agronomy program, quality assurance, and custom soil design. Doug is a COTC (Compost Operator Training Course) graduate, a program designed to build successful composting operations that drive soil health, reduce landfill waste, and strengthen communities.
Melissa Shields
Finance and HR
Melissa is a highly accomplished leader with almost 2 decades of experience optimizing financial operations and driving strategic growth across different businesses. Melissa joined the team in 2026 and is recognized for her exceptional communication skills, ability to implement SOPs and her expertise in proper accounting. When she’s not working, you’ll find her spending time with her family and chasing the sun in the Caribbean.
Christine Woods
Wixom Admin
Christine ensures the efficient daily operation of our Wixom site overseeing administrative procedures, dispatch, and staff support. When she's not working, she enjoys spending time with her family, playing with her 2 dogs and cooking for her loved ones.
Jason Cook
Wixom Operations
Tasked with overseeing Wixom facility daily operations, Jason consistently delivers results that exceed our customers’ expectations. Whether he’s involved in site management or soil production, Jason’s dedication is evident. When he’s not working, you’ll find him spending time with his wife and wonderful daughters. Jason is a COTC (Compost Operator Training Course) graduate, a program designed to build successful composting operations that drive soil health, reduce landfill waste, and strengthen communities.
John Collier
SOCRRA Operations
John provides leadership and operational oversight for the SOCRRA facility in Rochester Hills. From equipment maintenance to material management and production, John is responsible for processing over 100,000 CY of organic waste annually. When off the clock, John enjoys a great meal and hanging out with friends in Florida and Spain. John is a COTC (Compost Operator Training Course) graduate, a program designed to build successful composting operations that drive soil health, reduce landfill waste, and strengthen communities.