Bill Whitley Jr.
Owner & General Manager
Born and raised in Michigan, Bill has always been passionate about the Great Lakes, which drives a lot of his efforts to protect our natural resources. He is an engineer that has dedicated almost a decade of his life to finding alternative uses for organic waste products, and manufacturing high quality topsoil, compost, and other amendments in Metro Detroit.
He believes in making this world a better place for future generations, and as a way to grow and expand the green industry, he currently sits on the Governor’s Solid Waste & Recycling Advisors Group, the Executive Committee of the Michigan Organics Council, on the Board of Directors of the Michigan Recycling Coalition and as President of the Composting Council of Michigan. He is also the founder of Landscape for the Lakes.
Adriana Whitley
Sales & Marketing Director
With a background in International Business, Adriana took a deep dive into the green industry when she joined Spurt, became a Soil Advocate, and now helps contractors in the landscaping, farming, and construction industries, as well as homeowners with their soil needs.
She oversees product testing and certification, community engagement and donation projects, and site tours for customers and partners. When she’s not on site or at a trade show, she enjoys dancing, running, traveling, and reading.
Arlen Salmeron
HR & Finance Manager
Arlen brings over 15 years of experience in Human Resources Management, specializing in fostering collaboration across functions within multinational organizations. Her expertise lies in delivering solutions that align with both employee and organizational objectives. Outside of her professional endeavors, Arlen is passionate about volunteering for community development projects and loves to explore different cultures through travel and reading.